Modparade is a fashion and lifestyle store for the modern minimalist. Based in Singapore, we started of in year 2007 as just a small online retailer, earning extra pocket money for college. But since then, in the span of three short years, the brand has grown magnificently, opened its first brick & mortar store in Haji Lane and the webstore has been shipping worldwide ever since. In 2014, we have expanded our operations by incorporating beauty and lifestyle section in our store.

Also, we strongly believe in the products we carry, carefully curating a mix of clean lines to feminine chic with a tinge of playfulness, creating a unique retail experience. With our strong creative spirit and doing things a little bit differently, we constantly keep our product mix fresh and relevant to our customers of today.